Today we are delighted to interview one of our newest members of our Little White Wedding Directory, Julie Lou. Julie designs gorgeous vintage inspired evening and cocktail dresses influenced by the elegant fashions of the 1930′s, 40′s and 50′s.
What do you enjoy most about having your own business?
I like having my own business because I enjoy being creative. It has always been my dream to make beautiful clothing and there nothing more exciting than seeing someone wearing one of your designs.
Can you tell us a little about your training?
I studied Costume Interpretation (period costume for film, TV and theatre) at Wimbledon College of Art and this is where my love of period costume and vintage clothing began. Since university I have studied on various short courses at the London College of Fashion, Victoria and Albert Museum and more recently at the London Embroidery School. I’m constantly learning new pattern cutting and beading techniques so that I can produce the best and most exciting dresses that I can.
How do you go about creating your designs, and where do you feel your inspiration comes from?
I get a lot of inspiration from researching period magazines and patterns. Looking at past designs and silhouettes make my designs feel authentic to the period. A lot of the inspiration for the surface decoration (colour/beading) on my dresses comes from magazines and jewelry. Sometimes it is a colour of a jewel or the texture in a photo that will influence a new design. I can also be found exploring local and London fabric shops, sometimes I will find a fabric that I can’t resist and design a new piece around it.
Which designers inspire you?
As I love vintage glamour it has to be the designers from Lanvin, Dior, Channel and Balenciaga. Their designs are classic but always evolving, these fashion houses always stay true to their heritage but are innovative with their contemporary collections. Vivien Westwood is modern day classic, I fell in love with her designs when I visited her Retrospective at the V&A. I was captivated by her style, a lot of her work is based on period silhouettes but still remains fresh.
What is the most unusual dress you have designed?
I’m not sure I would call my work unusual, I would say I am unusual as a designer as all my work is hand made by me. I aim to make each dress unique and one off, so that every client can feel special on their big day, be it their birthday, ball or wedding day.
Do you have any predictions for trends in bridal dresses for 2014/15?
I think the vintage/period vibe is still going strong. The couture shows are exhibiting strong structured silhouettes which have a playful use of lace and beading.
What do you think is the most important piece of advice to give a bride as she begins to think about the design and style of her wedding dress?
The best advice I can give a bride is to have an open mind and try on lots of different style of dresses. Once your clear on what silhouette suits you then you can focus on the fabrics and final details. If a bride is designing her own dress and struggles with explaining her vision then she should look to collect as many picture she can that inspire her (pinterest is a useful tool). She can then explain to the designer what she does and doesn’t like eg. she may like a top from one dress, skirt from another and fabric from another.
Julie Lou provides a warm, friendly, personal service and will work closely with you to create the dress of your dreams. You can contact her via email, firstname.lastname@example.org.Aspirational Bride
Category: Fashion & Bling