Vintage (in its many forms) continues to be a major trend in the wedding industry. Today we’re delighted to meet Louise from Joanie & Ginger as she shares with us the inspiration and processes behind designing her gorgeous vintage bridal accessories and starting up her own business.
Louise, tell us about Joanie and Ginger and what inspired you to set your business up?
I always knew from a young age that I wanted to work for myself. When the opportunity presented itself to me after the birth of my second son, I grabbed it with both hands! I have a strong creative flair, with a background in architecture and make-up and hair design. I have been making jewellery and bridal accessories for many years for friends and family and decided now was the right time to turn my hobby into my business.
What do you enjoy most about having your own business?
It gives me the flexibility to work my own hours and work mostly from my studio at home. I have two young children and my husband is in the armed forces so not being chained to a desk 9-5 is important to me these days. I also love seeing my designs worn by beautiful brides on their special day, it’s great knowing I helped them complete the look they have always dreamed of.
How do you go about creating your designs, and where do you feel your inspiration comes from?
I have a design sketchbook which never leaves my side. I’m forever scribbling down elements to add to new designs or creating mood boards for inspiration. I also love to ‘ad-lib’ when I’m working in my studio. Some of my favourite pieces having been created from an unplanned ‘go with the flow’ studio session. On the most part, my design inspiration comes from vintage and modern day fashions, flora and fauna, classic icons and the materials I work with.
Which designers inspire you?
I have very eclectic influences ranging from the old hollywood glamour couture of Dior and Chanel to the modern sleek designs of Gucci. In the bridal world I love the architectural and fresh deigns from Vera Wang and Carolina Herrera. I also just adore the romantic vintage styles from Temperley and Marchesca. As you can see my fashion inspirations and tastes are broad!
What is the most unusual item you have been asked to design for a client?
A bride who was planning a Hallowe’en wedding requested a Swarovski crystal spider headpiece! She was very pleased with the finished results and my creation looked fabulous with her gothic inspired dress.
Do you have any predictions for trends in bridal accessories for 2015/16?
I predict the vintage influences will still remain but ‘Romance’ will be the new trend. Soft flowing bridal fabrics will team beautifully with pretty romantic accessories. I also think that colours will start to make a more main stream appearance within the bridal accessories world. Deep and luxurious ‘jewel’ colours and exotic feathers will create fabulous statement pieces. The great thing about current bridal fashions is that there is so much choice out there for every style and budget.
Finally, what do you think is the most important piece of advice to give a bride as she begins to think about the design and style of her wedding accessories?
I would say the most important thing to consider when choosing bridal accessories is to feel comfortable and yourself. Don’t be scared to go for what you love and try not to be influenced (too much) by well meaning friends and family when choosing accessories. Remember everyone has their own style so just go with what your heart tells you and make sure you feel fabulous!
Category: Fashion & Bling