We’ve been excited about this for ages… an interview with the hugely talented Elizabeth Sloaru of Elizabeth’s Cake Emporium. Elizabeth is a sponsor of Aspirational Bride, and we’re so excited to have her on our team and be able to feature her amazing designs. Over to Elizabeth…
Can you tell us about your wedding cake business Elizabeth’s Cake Emporium ?
I founded Elizabeth’s Cake Emporium in 2006 on a part time basis whilst I was working in the city after much encouragement by my then boss. A few years ago, due to the sheer number of orders etc I decide to run the business on a full time basis.
We offer luxury wedding cakes, cupcakes, cake pops, cookies and dessert tables. We also do celebration cakes for birthdays, hen dos, bridal showers, baby showers and christenings.
We are lucky to have a prestigious list of clients that include royalty, celebrities, five star hotels and glamorous West End stores. They love that our cakes and cupcakes are adorned with the most realistic edible sugar flowers, pearls, gems and jewellery. We’ve been featured in numerous blogs and national and international publications and I am a regular on TV shows and BBC radio. I was very honoured to be the only three-time winner of Wedding TV’s “The Great Cake Bake”, a show which featured the best professional wedding cake designers in the UK.
The cake business is ranked as one of the top wedding cake designers in the UK, according to the definitive guide to the best cake establishments, ‘Great Cake Places’.
I was recently a star speaker and judge at The Cake and Bake Show (the largest baking show in the UK) and I teach cake decorating abroad.
What’s the history behind your business, how did you get hooked on baking?
I’d always baked as a child but didn’t think to have a career in cakes as my family were very hot on education. Several degrees and careers later, I started baking again as a hobby and went on courses to develop my skills. I was then asked by a close friend to make her wedding cake and couldn’t believe everyone reaction to the look and taste of it. We’ve now made hundreds of wedding cakes and I absolutely adore doing what I do.
Who or what inspires you?
At Elizabeth’s Cake Emporium, we are mostly inspired by our clients ideas, fashion and nature. For instance, at the recent Cake and Bake Show for the CakeCatwalk, we were asked to make a number of fashion inspired cakes. We looked to designers such as Oscar de la Renta and Ellie Saab and also made cakes based on Audrey Hepburn’s dress in the film ‘My Fair Lady’ and Jessica Parker’s dress in Sex and the City. I really love doing cakes that are quite intricate and decadent and pushing the boundaries.
What is the most memorable or unusual design you have been asked to create?
We’ve done quite a number of unusual cakes from a full 3D Rhino to a Ganesh cake but in term of sheer labour, I think the Sex and the City 2 ‘Chandelier Cake’ has been the most unusual. The stands were specially made and we sourced over 10,000 hand strung crystals, some from Swarovski. It was a real labour of love.
What are the latest wedding cake decorating trends in your industry?
There are so many trends, including the use of edible paints, frills, flexible sugar lace and chevron patterns. However, old school piping skills are making a comeback and uber tall wedding cakes seem to be making a comeback.
What should people ask and research before ordering their cake?
Before ordering a wedding cake, brides should ask around for recommendations. Also, a bit of desk top research on the internet (Pinterest is fabulous for this) should yield a list of cake makers. Questions should be asked about flavours, overall costs, delivery times, contracts and design flexibility. Once a shortlist has been compiled, consultations and tastings can be arranged (this may have to be paid for and do bring a list of questions and your inspirational package) and if the chemistry is right and there is confidence on both sides, it’s on to the next stage!
Category: Cakes & Catering